BTS (방탄소년단) 'Butter' Official MV
Executive Summary
This video was previously trending on YouTube. The 3.1% engagement rate is close to the 4.3% category average.
Key Insights
AI-generated analysis based on performance data
Breakout Performance
This video's 1.1B views exceeds the channel's 79.7M subscriber count by 13.5x, indicating significant reach beyond the existing audience.
Performance Metrics
Trending Factors Analysis
Why this video is performing on YouTube
View Velocity
How fast the video is gaining views compared to similar content
- View growth is below category average
- +0 views in the last 24 hours
- +0/hour average velocity
Engagement Signals
Audience interaction strength indicating content quality
- Like rate is below category average
- 2.23% of viewers liked (23.9M likes)
- Category average: 4.20%
Community Activity
Level of discussion and viewer participation
- Comment rate is 5.6x higher than average
- 9.0M comments total
Channel Authority
Creator's established presence and algorithmic trust
- Mega creator with 79.7M subscribers
- 3.0K videos published
This video shows solid trending characteristics with room for growth in some areas.
Performance Benchmark
Compared to Music category average
| Metric | This Video | Avg | Diff | Rank |
|---|---|---|---|---|
| Views/24h | 0 | 80.0K | -100% | 5th |
| Like Rate | 2.23% | 4.20% | -47% | 15th |
| Comment Rate | 0.837% | 0.150% | +458% | 99th |
| Engagement | 3.06% | 4.35% | -30% | 25th |
| Days Trending | 0 | 2.5 | -100% | 5th |
of Music videos
Trend Intelligence Analysis
"BTS (방탄소년단) 'Butter' Official MV" by HYBE LABELS has accumulated significant trending momentum. The video is experiencing stable growth with 0 views gained in the last 24 hours, representing a 0.0% increase. This performance is 45% below the average growth rate for videos in this category. With 1.1B total views and 23.9M likes, the video demonstrates strong audience engagement. Published 4 years ago, the video continues to attract viewers through algorithmic recommendations and organic discovery.
This video has achieved an engagement rate of 3.06%, calculated from 23.9M likes and 9M comments across 1.1B views. The like-to-view ratio of 2.23% is 2.6% lower than the category average. Comments are particularly strong at 0.837% of views, indicating active audience discussion. Overall, the video is trailing the category average by 2.1 percentage points. Compared to the channel's typical engagement, this video performs 2.1% below average.
Analysis generated from real-time trending data and historical performance metrics.
Video Reference
Video Reference
Source content being analyzed
3:03BTS (방탄소년단) 'Butter' Official MV
HYBE LABELS
About This Analytics Report
This report is generated by Top1Trend's analytics engine, which tracks YouTube trending data across 50+ regions since 2023. All metrics are derived from official youtube trending data via the official YouTube Data API v3.
Top1Trend is an independent analytics service and is not affiliated with, endorsed by, or sponsored by YouTube. All trademarks belong to their respective owners. Data accuracy depends on platform API availability and may have slight delays from real-time values.