All Insights
Best Times to Upload
Data-driven insights on when to publish content for maximum reach
Based on 2,000 videos/songs • Dec 13 - Mar 13, 2026
Best Day (YouTube)
Sunday
Most trending videos
Best Hour (YouTube)
10:00 AM
UTC timezone
Best Day (Music)
Friday
New music releases
Videos Analyzed
1,000
Last 90 days
YouTube
Analysis of 1,000 trending videos
By Day of Week
| # | Day | Videos | Share |
|---|---|---|---|
| 1 | Sunday | 175 | 17.5% |
| 2 | Tuesday | 145 | 14.5% |
| 3 | Wednesday | 144 | 14.4% |
| 4 | Monday | 140 | 14.0% |
| 5 | Thursday | 136 | 13.6% |
| 6 | Friday | 131 | 13.1% |
| 7 | Saturday | 129 | 12.9% |
By Hour (UTC)
| # | Hour | Videos | Share |
|---|---|---|---|
| 1 | 10:00 AM | 75 | 7.5% |
| 2 | 3:00 PM | 73 | 7.3% |
| 3 | 1:00 PM | 61 | 6.1% |
| 4 | 11:00 AM | 60 | 6.0% |
| 5 | 2:00 PM | 58 | 5.8% |
| 6 | 9:00 PM | 58 | 5.8% |
| 7 | 9:00 AM | 57 | 5.7% |
| 8 | 5:00 PM | 53 | 5.3% |
| 9 | 3:00 AM | 42 | 4.2% |
| 10 | 10:00 PM | 42 | 4.2% |
| 11 | 4:00 PM | 40 | 4.0% |
| 12 | 6:00 PM | 39 | 3.9% |
By Category
| # | Category | Videos | Share |
|---|---|---|---|
| 1 | Gaming | 496 | 49.6% |
| 2 | Music | 308 | 30.8% |
| 3 | Entertainment | 96 | 9.6% |
| 4 | People & Blogs | 67 | 6.7% |
| 5 | Film & Animation | 29 | 2.9% |
| 6 | News & Politics | 3 | 0.3% |
| 7 | Comedy | 1 | 0.1% |
Apple Music
Analysis of 1,000 charting songs
Release Day Distribution
| # | Day | Songs | Share |
|---|---|---|---|
| 1 | Friday | 359 | 35.9% |
| 2 | Thursday | 211 | 21.1% |
| 3 | Monday | 126 | 12.6% |
| 4 | Wednesday | 111 | 11.1% |
| 5 | Tuesday | 88 | 8.8% |
| 6 | Saturday | 62 | 6.2% |
| 7 | Sunday | 43 | 4.3% |
Key Insights
YouTube Peak Days
Sunday and Tuesday see the most trending activity
Optimal Upload Window
Videos published around 10:00 AM UTC tend to perform better
Music Friday
Friday is the industry standard for new music releases globally