All Insights

Best Times to Upload

Data-driven insights on when to publish content for maximum reach

Based on 2,000 videos/songs • Jan 27 - Apr 27, 2026

Best Day (YouTube)

Thursday

Most trending videos

Best Hour (YouTube)

9:00 AM

UTC timezone

Best Day (Music)

Friday

New music releases

Videos Analyzed

1,000

Last 90 days

YouTube

Analysis of 1,000 trending videos

By Day of Week

#DayVideosShare
1
Thursday
17117.1%
2
Tuesday
15015.0%
3
Monday
14914.9%
4
Friday
14314.3%
5
Wednesday
13813.8%
6
Saturday
13313.3%
7
Sunday
11611.6%

By Hour (UTC)

#HourVideosShare
1
9:00 AM
737.3%
2
10:00 AM
707.0%
3
1:00 PM
656.5%
4
12:00 PM
636.3%
5
11:00 AM
626.2%
6
3:00 PM
616.1%
7
2:00 PM
555.5%
8
5:00 PM
555.5%
9
10:00 PM
464.6%
10
8:00 AM
424.2%
11
4:00 PM
424.2%
12
11:00 PM
393.9%

By Category

#CategoryVideosShare
1
Gaming
51251.2%
2
Music
22622.6%
3
Entertainment
16316.3%
4
People & Blogs
585.8%
5
Film & Animation
323.2%
6
Sports
40.4%
7
Nonprofits & Activism
20.2%
8
Education
10.1%
9
Movies
10.1%
10
Autos & Vehicles
10.1%

Apple Music

Analysis of 1,000 charting songs

Release Day Distribution

#DaySongsShare
1
Friday
40940.9%
2
Thursday
18418.4%
3
Wednesday
11511.5%
4
Monday
10710.7%
5
Tuesday
858.5%
6
Saturday
585.8%
7
Sunday
424.2%
Key Insights

YouTube Peak Days

Thursday and Tuesday see the most trending activity

Optimal Upload Window

Videos published around 9:00 AM UTC tend to perform better

Music Friday

Friday is the industry standard for new music releases globally

More Insights