All Insights

Best Times to Upload

Data-driven insights on when to publish content for maximum reach

Based on 14,753 videos/songs • Jul 31 - Oct 29, 2026

Best Day (YouTube)

Thursday

Most trending videos

Best Hour (YouTube)

10:00 AM

UTC timezone

Best Day (Music)

Friday

New music releases

Videos Analyzed

10,000

Last 90 days

YouTube

Analysis of 10,000 trending videos

By Day of Week

#DayVideosShare
1
Thursday
1,69316.9%
2
Wednesday
1,53415.3%
3
Sunday
1,42514.2%
4
Friday
1,35713.6%
5
Tuesday
1,34413.4%
6
Saturday
1,34013.4%
7
Monday
1,30713.1%

By Hour (UTC)

#HourVideosShare
1
10:00 AM
8588.6%
2
9:00 AM
6997.0%
3
3:00 PM
6446.4%
4
2:00 PM
5925.9%
5
11:00 AM
5715.7%
6
1:00 PM
5675.7%
7
12:00 PM
5565.6%
8
10:00 PM
4434.4%
9
5:00 PM
4024.0%
10
4:00 PM
3943.9%
11
9:00 PM
3913.9%
12
11:00 PM
3813.8%

By Category

#CategoryVideosShare
1
Gaming
5,35153.5%
2
Music
2,81728.2%
3
Entertainment
8058.1%
4
People & Blogs
5745.7%
5
Film & Animation
3103.1%
6
Sports
380.4%
7
Comedy
290.3%
8
News & Politics
190.2%
9
Howto & Style
170.2%
10
Travel & Events
170.2%

Apple Music

Analysis of 4,753 charting songs

Release Day Distribution

#DaySongsShare
1
Friday
1,78537.6%
2
Thursday
95020.0%
3
Wednesday
57212.0%
4
Monday
54811.5%
5
Tuesday
4078.6%
6
Saturday
3296.9%
7
Sunday
1623.4%
Key Insights

YouTube Peak Days

Thursday and Wednesday see the most trending activity

Optimal Upload Window

Videos published around 10:00 AM UTC tend to perform better

Music Friday

Friday is the industry standard for new music releases globally

More Insights