All Insights

Best Times to Upload

Data-driven insights on when to publish content for maximum reach

Based on 2,000 videos/songs • Jan 27 - Apr 27, 2026

Best Day (YouTube)

Sunday

Most trending videos

Best Hour (YouTube)

10:00 AM

UTC timezone

Best Day (Music)

Friday

New music releases

Videos Analyzed

1,000

Last 90 days

YouTube

Analysis of 1,000 trending videos

By Day of Week

#DayVideosShare
1
Sunday
16116.1%
2
Saturday
16016.0%
3
Thursday
14614.6%
4
Friday
14414.4%
5
Monday
13713.7%
6
Tuesday
12612.6%
7
Wednesday
12612.6%

By Hour (UTC)

#HourVideosShare
1
10:00 AM
626.2%
2
3:00 PM
616.1%
3
2:00 PM
595.9%
4
9:00 AM
585.8%
5
11:00 AM
565.6%
6
1:00 PM
545.4%
7
11:00 PM
474.7%
8
12:00 AM
464.6%
9
8:00 AM
454.5%
10
4:00 PM
454.5%
11
12:00 PM
444.4%
12
9:00 PM
424.2%

By Category

#CategoryVideosShare
1
Gaming
49349.3%
2
Music
24224.2%
3
Entertainment
16016.0%
4
People & Blogs
575.7%
5
Film & Animation
323.2%
6
Sports
60.6%
7
Howto & Style
20.2%
8
Education
20.2%
9
News & Politics
20.2%
10
Comedy
20.2%

Apple Music

Analysis of 1,000 charting songs

Release Day Distribution

#DaySongsShare
1
Friday
40940.9%
2
Thursday
18418.4%
3
Wednesday
11511.5%
4
Monday
10710.7%
5
Tuesday
858.5%
6
Saturday
585.8%
7
Sunday
424.2%
Key Insights

YouTube Peak Days

Sunday and Saturday see the most trending activity

Optimal Upload Window

Videos published around 10:00 AM UTC tend to perform better

Music Friday

Friday is the industry standard for new music releases globally

More Insights